By Chris
Henry
A study
by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America
share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse" e-mail
techniques to sell their products.
The study
generated some interesting results regarding the type of content that is most often forwarded, as well. The most popular content
is humorous material.
The second
most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business
and personal finance information and sports/hobbies... in that order. So it is easy to see that humor is the best content
for your viral e-mail campaign.
Cartoons,
jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will
want to pass along something that makes them laugh.
They are
a lot more likely to hit the forward button and send your email to their friends and relatives if it is an "advertainment"
rather than an advertisement.
Not along
ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle. The title of the picture
was "Bird Flu
has hit Disneyland". It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what's serious... and it works.
I'd guess
that most people who own a computer have seen that picture... and thus the advertisement for Disneyland. The
bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might,
for whatever reason, associate itself with it.
Remember
that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include
humor in your e-mail campaign.
About the
author: Chris Henry is a strong supporter of The Millionaires League and the awesome ways this program shows people how to
make money. To visit site click here http://reviewsonthemillionairesleague.blogspot.com
